What is calendar-based pricing and why should you stay away from it?
Earlier this week I read a brief article about a jingle writer who uses calendar-based pricing. He charges $1.00 on January 1st, $2.00 on January 2nd, ect. ect. By December 31, his daily fee is … you guessed it … $365. Unless it’s a leap year, of course.
We understand that pricing products and services isn’t always simple and straight-forward. But why make it more difficult than it has to be?
Posted: December 9th, 2009 under Uncategorized.
Tags: copywriting, discount, new customer, pricing, strategy
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