Main menu:

Site search

September 2010
S M T W T F S
« Dec    
 1234
567891011
12131415161718
19202122232425
2627282930  

Categories

Tags

Interesting Sites

What is calendar-based pricing and why should you stay away from it?

Earlier this week I read a brief article about a jingle writer who uses calendar-based pricing. He charges $1.00 on January 1st, $2.00 on January 2nd, ect. ect. By December 31, his daily fee is … you guessed it … $365. Unless it’s a leap year, of course.

We understand that pricing products and services isn’t always simple and straight-forward. But why make it more difficult than it has to be?

Are You Guilty of Using the Mafia Method of Marketing and Consulting?

We have a cat.  Her name is Julie.  She is the best mouser I know.  The problem is, she only likes to eat the head.  She brings the headless mouse bodies inside the house for us to dispose of. 

My daughter calls Julie the Mafia Cat … because she leaves unidentifiable headless bodies behind.

It reminds me of some of the consultants I’ve run across.  Actually, some of us who now run successful consulting businesses started out that way but have since reformed.

Below is a definition of the  “Mafia Method of Marketing and Consulting.”

Using Business Cards – How and Why

Do you ever go to a networking event and return to your office with a stack of business cards?  Do they go into an ever-growing and totally ignored pile?  Or the garbage? 

Or do they stay in the pocket of whatever jacket you wore until, months later, you find them and say:  Oh yeah, I was going to contact this person.  But you don’t remember why …

Here are some things you can do to maximize the benefits of receiving and handing out business cards.